Festivals

This is a poster of the 2012 lineup for Reading Festival.
In contrast to the Latitude Festival poster, of which the background is the environment the Festival takes place in, this poster only shows the lineup, putting emphasis on the music and artists that will be performing rather than the surroundings.
This might be of great appeal to the target audience of the alternative genre, as these individuals tend to be very much caring about the quality and the message of the music mainly. Another thing which would be of appeal to this audience would be the three main colours on the poster: Yellow, Black and Red. The yellow background and the layout of the logo (with red spikes surrounding the festival's name) reflects the loudness of the genre and its music and how it will not come unnoticed (this also fits very well into the genre's past and origins: punk music). Red reflects the violence (in the sound of the loud electric guitars and heavy drums rather than physical violence). And black is a very genre-specific colour of rock and alternative music anyway. The energy coming from these vibrant colours on this poster definitely grabs the eyes' attention and this would certainly be a main factor in the appeal to its target audience.

Alternative target audience
After having grabbed the attention of the audiences' eye, the individual is going look more closely at the lineup. In this case of the Reading Festival 2012, the three names emphasised the most are the headliners: the Foo Fighters, The Cure and Kasabian.
While the Cure's name has, through the decades, reached a high status in the history of the alternative genre, the Foo Fighters' lead singer Dave Grohl was the drummer in one of grunge's most influential bands Nirvana up until its lead Kurt Cobain died in 1994. Seeing as both the Cure and Dave Grohl are part of the top and most authentic artists of the alternative genre, seeing their names on the lineup right at first glance would be extremely appealing to most individuals of the target audience.