Festivals

This is a poster of the 2012 lineup for Reading Festival.
In contrast to the Latitude Festival poster, of which the background is the environment the Festival takes place in, this poster only shows the lineup, putting emphasis on the music and artists that will be performing rather than the surroundings.
This might be of great appeal to the target audience of the alternative genre, as these individuals tend to be very much caring about the quality and the message of the music mainly. Another thing which would be of appeal to this audience would be the three main colours on the poster: Yellow, Black and Red. The yellow background and the layout of the logo (with red spikes surrounding the festival's name) reflects the loudness of the genre and its music and how it will not come unnoticed (this also fits very well into the genre's past and origins: punk music). Red reflects the violence (in the sound of the loud electric guitars and heavy drums rather than physical violence). And black is a very genre-specific colour of rock and alternative music anyway. The energy coming from these vibrant colours on this poster definitely grabs the eyes' attention and this would certainly be a main factor in the appeal to its target audience.

Alternative target audience
After having grabbed the attention of the audiences' eye, the individual is going look more closely at the lineup. In this case of the Reading Festival 2012, the three names emphasised the most are the headliners: the Foo Fighters, The Cure and Kasabian.
While the Cure's name has, through the decades, reached a high status in the history of the alternative genre, the Foo Fighters' lead singer Dave Grohl was the drummer in one of grunge's most influential bands Nirvana up until its lead Kurt Cobain died in 1994. Seeing as both the Cure and Dave Grohl are part of the top and most authentic artists of the alternative genre, seeing their names on the lineup right at first glance would be extremely appealing to most individuals of the target audience.

Target Audience Moodboard for Miss Witting

Shooting Schedule

When	Where	What
Tuesday October 9th	City centre	Shots of cars moving, shots of abandoned dirty areas in the city (without the band)
Wednesday October 10th	Anglia Square/ Playhouse/ St.Stephen’s underpass	Shots of the band walking, dancing, singing in the city
Monday October 22nd	CNS Arc	Shots of the band playing the songs live

Performers

Solay Elibol

Lead singer and lead guitarist, 18 years old

Sam Sleight

Bassist, 18 years old

Nick Upton

Drummer, 17 years old

Inspiration from Movies (ex. kitchen sink dramas from 50s, black and white)

This is England - Opening Credits

The Full Monty

The Commitments

Control

Look Back in Anger

The Third Man

Metropolis (1927)

Saturday Night and Sunday Morning

A Kind of Loving 1962

A Taste Of Honey

Shotlist

Before music	Solay walking out of shop – closes door
Riff starts	Solay walking in street – lights a cigarette
Other instruments kick in	S nods to Sam and Nick, who are standing at corner of street
Verse one	S singing to camera (walking towards it, both other boys behind him)/ cut to shots of warehouses, closed offices (reflecting angry unemployed youth)
Verse two	Cut to studio, close ups of intruments being played, close up on S’s mouth singing into microphone, but no eyes
CHORUS	Long shot of band in studio playing
Drum	Bird’s eye view (possibly) of just Nick playing the drums
‘Mister USA!’	All three bandmembers shout it at camera
Verse three	Studio/cut between boys running around messing about in Anglia Square,
Verse four	In underpass etc –boys write or spray lyrics (eg ‘Life’s a bitch!’)on walls (accelerate in edit)
Chorus	Cut between closed warehouses/offices/ boys standing in bandstand at chapelfield/ in studio/ in Anglia Square/ empty car parks
Drums/Mister USA	Same as first chorus
End solo – end guitar	Solay looks into camera, Camera pans back.

Location shots (Anglia Square)

We took these still shots in Anglia Square. We chose this location because it has a grim. dirty atmostphere. It hasnt been taken care of and seems quite forgotten by the city council. As you can tell a lot of the walls in that area have been defaced/enriched by graffitti. This suggests that it is a hang out point for youths, maybe even the forgotten youths who do not go to school and are unemployed or trouble makers.

The stacks of wooden fences just left careless outsode the empty building emphasize how nobody owns or looks to maintain the area, it is abandoned. The town government do not seem to care about this placea at all or want to invest money in its maintaining. Much like many of the young generation the punk/rock/metal genres represent feel like (unemployment, poverty, unsolved crime daily on the streets) which triggered their anger and inspired them to stand tall against the government, mainly the conservative governments (like for example Thatcher in the 70/80s and David Cameron nowadays).

This building looks like it used to be a block full of offices. The fact that it is now abandoned suggesting the people that used to work have now lost their jobs reflects the increase in the unemployment rate which leads to poverty and anger and does not inspire young adults to even both to try and get a job.



Smashed in windows reflect the anger from the unemployed misunderstood generation targeted by the metal/punk genres.



Car parks like these are seen as dodgy, dirty areas where at night one might come across these angry teenagers who find shelter in it.



The dirt once again shows how little the area is cared for.